Courtesy of Word of Mouth Marketing Association:
Blogospheric Expansion Continues
Over 70 million blogs are being tracked by Technorati, and new blog posts are being added at a rate of 1.5 million per day (17 blog posts per second), according to the most recent State of the Blogosphere report from David Sifry. According to Sifry, 120,000 new blogs are being created very day (1.4 new blogs per second), and splogs (spam blogs) have continued to be a blogosphere nuisance with Technorati tracking between 3,000 and 7,000 splogs created each day.
Blogs have also become increasingly popular as news and information sources, according to the report. There are currently 22 blogs ranked in the Top 100 news and information sites (based on the number of links to them), which is a sharp incline from Q3 2006, at which time only 12 of the Top 100 news and information sites were blogs.
Full report at State of the Live Web, and commentary at Marketing VOX.